This very special cottage is perched above the street and nestled in among trees and mature plantings. From the moment you walk up the front steps, and find yourself surrounded by a wonderfully landscaped garden, you’ll know you’ve arrived at a very special home. The house itself has been renovated top to bottom with stylish and warm touches. The living room features a coved ceiling, gas burning fireplace, and French doors leading to the formal dining room. The dining room also opens up to the beautiful backyard, making it perfect for entertaining. A gourmet kitchen allows plenty of room to enjoy meal preparation. Also on the main floor are two bedrooms and a full bath, making for a great layout. Upstairs you’ll find the primary suite, complete with walk-in closet. Lots of natural light and gleaming wood floors throughout. Finished space in the basement provides additional room for play, hobbies, and guests. And the lush grounds will have you counting the days until Summer. Are you ready to fall in love?
Project: Marketing copy for a house listing to be used for e-mail blast, excerpted in social media, and for printed materials.
Objective: To get potential homebuyers to walk through this showstopper of a home in a great neighborhood, in a declining real estate market.
Elizabeth Merritt 