If you’ve been looking for minimalist simplicity in a great urban environment, this sweet 2nd floor unit in the heart of the Alphabet District may just be The One. Built in 1927, the classic brick building is full of vintage charm and timeless updates. The studio unit features a well-appointed kitchen with eat-in area, as well as high-end stainless steel appliances and plenty of room to move. Hardwood floors, tray ceilings, large closet with built-ins, and laundry combine style and convenience. The building was renovated in 2009 with newer electrical, plumbing, kitchen, bath, fixtures, and windows. Condo includes a secure storage unit and bike storage included. All this is just steps to fabulous shops, restaurants, studios, and parks.
Project: Marketing copy for a condo listing to be used for e-mail blast, excerpted in social media, and for printed materials.
Objective: To sell a very small studio in a noticeably declining condo market while competing with other similar units in the building.
Elizabeth Merritt 