Marketing Copy: Vintage & Vibrant

Oh-so-charming light-filled farmhouse in the heart of vibrant Buckman. Enjoy every last Craftsman detail from the welcoming front porch to the hardwood floors and original trim and doors. You’ll be greeted by a large living room, complete with built-ins and gas fireplace. Get ready to entertain in the airy dining room and roomy kitchen. Upstairs is the primary bedroom with two closets, a bright attached sunroom/bonus space, big second bedroom with double closets (again!), and a full bathroom with a bathtub. An additional bedroom w/egress window and beautiful full bath are found on the lower level, along with laundry and storage. Sunny backyard has everything for summer: raised beds, wooden deck, organic grapes and berries for snacking, lawn and covered seating area/storage. Front yard hosts a lovely rain garden bursting with native plants and aromatic jasmine. Peace of mind with updates galore including new roof, insulation, seismic retrofit, newer water heater, electrical system (approx 75%), designer lighting, recent exterior paint, refinished interior doors and rebuilt chimney. Newer high-efficiency furnace and central AC will keep you comfortable regardless of season.

City living dreams do come true – all this is just mere steps to Restaurant Row, a beautiful city park, and so many great bars, cafés, and shopping spots in all directions. 

Project: Listing copy for a house sale.

Objective: Motivate potential buyers to look at a house with many systems updates, but not many cosmetic improvements in a declining market.